MEDIA CONSULTA: Aktuelle Meldungen

MEDIA CONSULTA achieves 18th consecutive year of fiscal growth

Tue, 15 Mar 2011 16:29:00 +0100

International integrated communications agency MEDIA CONSULTA (MC) ended the 2010 business year with increased productivity and sales for the 18th year in a row. Even more encouraging is MC’s international development, which saw a significant business boost in economic hotspots Asia (10 percent growth) and the Middle East (8.9 percent growth). As a result, the full-service agency achieved an international growth of 308.5 million euro since the previous year, which represents an increase of 21 million euro.

In 2010, MEDIA CONSULTA increased its total German revenues by 75.4 million euro and recorded a remarkable growth of 2.1 million euro, which equates to 2.9 percent. Whereas other agencies were forced to discharge employees, MC hired nine additional employees. MC employs a total of 334 people in its German offices in Berlin and Cologne. The agency’s strongest growing sector—advertising—achieved 42.7 percent of MC’s total sales. Public relations assignments contributed to 38.5 percent of this growth.

New customers also contributed their part to the positive outcome. Among them are the German National Tourist Board, the Tourism Ministry of Bulgaria, Germany Trade and Invest, the European Investment Bank and the Directorate General for Agriculture and Rural Development of the European Commission. In addition, MC has also retained its current EU clients.

These results highlight the strength of MC’s global performance – especially in the CIS states and in South America, where the company seeks to step up its engagement in conjunction with its Latin American initiative.

MC lets the sun in

Thu, 18 Nov 2010 09:52:00 +0100

Magnificent mountains, centuries-old monasteries, lively cities: Bulgaria offers much more than sun and beaches at the Black Sea. MEDIA CONSULTA (MC) is promoting the beautiful and multi-faceted holiday destination on behalf of the Bulgarian Ministry of Economy, Energy and Tourism. In cooperation with its Bulgarian network agency KRES, MC is managing the integrated tourism campaign with the slogan “Let the sun in!” (German: “Lass die Sonne rein!”) for the German market until July 2011. The communication measures of the Bulgarian Ministry of Economy, Energy and Tourism are financed by the EU programme for regional development.

The international agency network takes care of all communication measures for print, online, outdoor advertising and TV. MC has also created the new campaign design with numerous motifs which will cover the categories of culture & culinary art, sea, sun & beach, wellness & spa, nature & activity holiday and MICE. On top of that, MC has set up a dedicated editorial and coordination office to manage the press work for the ministry.

The goal of the tourism campaign is to raise awareness of Bulgaria’s variety as holiday destination. Germany is the third largest outbound market for Bulgaria. Around 740,000 German tourists visited Bulgaria in 2009. History enthusiasts can admire ancient monuments and centuries-old orthodox mountain monasteries, active holiday-makers can explore the magnificent mountains of Rila, Pirin and Rhodopes and those seeking recreation can relax in wellness oases or explore the miles-long beaches at the Black Sea.

To address young travellers as well as middle aged adults and senior citizens, MC has developed individual communication solutions for each target group. For the Bulgarian Ministry of Economy, Energy and Tourism, MC will create presentations for the B2B sector. Moreover, the agency will organise three press trips to Bulgaria which will cover the following topics of nature & activity holiday, history & cultural activities as well as sea, sun & beach. MC will also be responsible for the organisation and supervision of press conferences at tourism fairs, for example at the ITB International Tourism Fair, the IMEX and the CMT in Germany.

MEDIA CONSULTA has numerous clients in the tourism sector. Several national and regional governments, tourism organisations and companies in the tourism sector put their trust in the international agency network. For many years, MC has worked for the Malta Tourism Authority (MTA) and the airline Air Malta. MC currently implements PR measures on behalf of the Ministry of Culture and Tourism of the Republic of Turkey and is responsible for the marketing and sales measures for the German National Tourist Board (GNTB).

Expert Panel on the treatment of infectious diseases

Thu, 11 Nov 2010 10:18:00 +0100

Containing both new and known infectious diseases is a big challenge for the public health sector. Diseases like swine flu, tuberculosis, HIV and hepatitis have proved this fact in the past. It is therefore very important for doctors, health experts, researchers and epidemiologists to exchange opinions about current scientific developments. Only by doing so the treatment of infectious diseases in Europe can be improved and the public health sectors can be prepared for the future. The European Scientific Conference on Applied Infectious Disease Epidemiology (ESCAIDE), which takes place from November 11 until November 13 in Lisbon/Portugal, is one of the most important panels in this field. This year 500 experts are expected to attend the conference. In co-operation with its subsidiary in London, MEDIA CONSULTA (MC) has designed, organised and implemented the conference, including two accompanying evening events.

Representatives of medical schools from European universities, agents of professional institutions and business experts at ESCAIDE will discuss and find out about scientific research results and the implementations of these results on a national level. In addition, improved preventative mechanisms in case of a new flu pandemic as well as innovative methods to identify and classify infectious diseases will be discussed.

MC UK accounts for the accompanying press relations and internationally promotes the ESCAIDE with press releases, placement of advertisements and mailings. The MC Event GmbH in Berlin manages all further measures of the integrated campaign: development of a conference layout, production of all conference material and the logistic organisation including on-site assistance.

Host of the ESCAIDE is the European Center for disease prevention and control (ECDC). Since 2006 MC is in charge of several campaigns for the agency of the EU commission, for instance integrated measures for crisis communication and the development of a corporate design.

The complete programme as well as further information on ESCAIDE is available on ecdc.europa.eu/en/ESCAIDE.

“Real Cork.”

Fri, 24 Sep 2010 15:48:00 +0200

MEDIA CONSULTA (MC) will organise the appearance of the Portuguese Cork Association APCOR and the German Cork Association (DKV) at the presentation of new quality wines with special attributes. These wines, formerly known as “Great Growth”, will be unveiled to an audience of experts in Eberbach Abbey. APCOR’s and DKV’s appearance is part of their integrated informational campaign “Real Cork.” (German: “Natürlich Kork.”).

Until 2011, MC will take care of PR, advertising and online measures to promote the natural cork stopper in Germany. MC is responsible for strategic advice and media collaborations. The agency drafts information materials and advertisements in lifestyle and trade magazines. Above that, MC is in charge of press trips to the cork oak forests in Portugal. The agency network has implemented the campaign website www.natuerlichkork.de and social media applications. For example, in order to involve cork and wine enthusiasts online, a Facebook fanpage (www.facebook.com/natuerlichkork) has been created.

Additionally, MC has created individual communication solutions for the professional public and the consumers. The goal is to emphasise the positive attributes of this natural product compared to screw caps and synthetic stoppers. A survey of the University of Mannheim, commissioned by MC, showed that 57 percent of all German wine connoisseurs prefer cork stoppers as a bottle top. The cork stopper impresses with its high quality and its associated wine culture, as well as its sustainability. It properly seals the bottles, has the best balance of carbon emissions and is hundred percent recyclable. To emphasise these properties, several measures are implemented together with co-operation partners. Supporters are the Nature and Biodiversity Conservation Union (NABU), the Association of German Quality and Prädikat Wine Estates (VDP) and the Federal Association of Organic Wine Producers (ECOVIN).

Worldwide in demand: high-class food made in Europe

Mon, 13 Sep 2010 10:12:00 +0200

From 14 to 17 September 2010, Moscow will be the meeting point for producers, wholesalers, retailers, caterers and distributors from the food industry. 1,100 companies from 55 countries will present their latest products to all trade visitors at the international food and beverage trade fair “World Food Moscow”. On behalf of the European Commission, MEDIA CONSULTA Event GmbH (MC) will organise and supervise a 180 square metre booth in collaboration with the MC subsidiaries in Russia and Belgium where European companies will feature their goods.

On site, representatives of the Directorate-General for Agriculture and Rural Development will answer all questions related to European food. The aim is to increase awareness of high quality, European natural products in Russia through various cooking shows, workshops, tastings and lotteries.

Within the framework of the “World Food Moscow“, MC will additionally host the conference “Tasty Europe Day” on 16 September. International experts from the food industry will discuss the advantages of high-class groceries made in Europe as well as their prospects on the Russian market.

Supplementary to the trade fair, MEDIA CONSULTA will implement a broad promotion in collaboration with the renowned Russian supermarket chain X5. For one week, people will have the opportunity to taste European food in several supermarkets based in Moscow and Sankt Petersburg to discover its flavour and quality.

MEDIA CONSULTA’s event unit has longstanding experience in organising national and international expositions and shows. MC also supervised various food and beverage trade fairs: At the ANUGA 2009 in Cologne/Germany, the agency supported the booth of Israel with PR and marketing measures.

MC organises trade fair appearance of the European Commission at the IFA

Fri, 03 Sep 2010 15:26:00 +0200

Ranging from cell phones to teddy bears – many EU-products wear the CE marking. But what does this marking stand for? On behalf of the European Commission, MEDIA CONSULTA implements the integrated information campaign “CE marking makes Europe’s market yours!“. The agency has already organised various trade fair appearances and information seminars in Germany, France, Great Britain and Romania in order to inform entrepreneurs and consumers.

Consumers as well as small and medium sized enterprises are often not fully familiar with CE marking. The Directorate General of Enterprise and Industry wants to use their 2-year information campaign to educate about this subject. From this marking, the consumer can see that a product complies with all EU-regulations and thus can be marketed and sold throughout the whole of the EU.

From September 3-8 2010, MC will organise the trade fair appearance of the European Commission at the IFA Berlin and will answer all questions regarding the CE marking. For enterprises, the certification process and the meaning of CE marking are important in order to gain access to the European market.

The IFA is the world’s largest trade fair for consumer electronics and electronic household appliances. For the 50th time, international representatives of this industry sector introduce their new products and innovations.

In addition to organising trade fair stands and educational seminars for enterprises, MC also informs audiences about the CE marking with a viral spot and provides background information on the newly developed and designed website www.ec.europa.eu/CEmarking. Using information and promotion material such as flyers and give-aways, MEDIA CONSULTA draws attention to the EU-campaign on an international level.

MEDIA CONSULTA: In the fast lane with Fernando Alonso

Thu, 19 Aug 2010 10:04:00 +0200

Dynamic, passion and resoluteness – that’s what the new fragrance for men Scuderia Ferrari stands for. The lifestyle perfume is distributed by Italian cosmetics company Morris Profumi in more than 70 countries, and has been available in Germany since early August. The fragrance was introduced at an event by successful Ferrari racing-driver Fernando Alonso. MEDIA CONSULTA (MC) is responsible for strategic consulting and presswork for the rollout.

Designed for men in the fast lane, the perfume combines fresh lemon and green tangerine essences with sensual notes from cardamom, cedarwood and musk. Mint and pepper flavours complement the creation. With his youthful charm and spirit, Formula One racing-driver Fernando Alonso is the perfect ambassador for this new Ferrari fragrance. The perfume is for all sporty and self-confident men who like to share this attitude for life.

Karine Dubreuil, perfumer at internationally renowned design company MANE, created this fragrance for winners. Thierry de Baschmakoff, founder and Creative Director of Parisian design agency AESTHETE, is responsible for the design of the flacon.

MC’s will write press articles, correspond with journalists and carry out sweepstake promotions in order to advertise the brand Scuderia Ferrari, and boost its sales.

MEDIA CONSULTA has been working with ars Parfum Creation and Consulting GmbH since the beginning of 2009. In early 2010 ars Parfum Creation, in collaboration with Morris Profumi, entrusted MEDIA CONSULTA with the conception and implementation of PR campaigns for the launch of new international fragrances.

MEDIA CONSULTA (MC) expands in Latin-America

Mon, 16 Aug 2010 10:25:00 +0200

MEDIA CONSULTA (MC) expands its global network with investments in Latin-America. By the end of the year, MC intends to be the first agency network with locations in each Latin-American country. For this reason, MC continues its globalisation strategy. Until now, the agency has been present in Argentina, Brazil, Chile, Mexico and Peru.

MC plans to continue its European success story in Latin-America. CEO Harald Zulauf explains the pursued strategy: “As the only agency network worldwide, MEDIA CONSULTA is presently in all EU member states and in most Eastern European countries belonging to the Commonwealth of Independent States (CIS). By founding a network across Latin-America, we are responsive to the ongoing growth in this economic region.”

In the middle of August, Zulauf will hold talks with existing and potential clients in Brazil. Special emphasis is on the topics of tourism and sports marketing. In 2014, Brazil will host the FIFA World Cup; in 2016, the Summer Olympics will take place in Rio de Janeiro. MEDIA CONSULTA will present its work to the organisation committees of both events. Moreover, meetings with Brazil’s foreign minister Celso Amorim and representatives of the Brazilian presidential chair are on the agenda. During these meetings, ideas for image campaigns will be discussed.

In talks with the Brazilian Ministry of Agriculture, a worldwide campaign to promote Brazilian coffee and the fruits of the region will be drafted. During a meeting with the governor of Rio de Janeiro, investment assistance measures will be developed in order to position the city as an innovation and science hub.

From August 15th to 17th, 2010, Zulauf will attend the International Advisory Council of the prestigious business university Fundação Dom Cabral (FDC) in Nova Lima. Last year, the council was founded with the aim to develop the FDC as a leading educational institution for global networking and corporate social responsibility (CSR). The board consists of CEOs of global companies; among them are representatives from Danone, Fiat, Siemens and the New York Stock Exchange. Harald Zulauf was appointed to represent the communications industry.

For further information about the Fundação Dom Cabral International Advisory Council, please visit www.fdc.org.br/en/council/. You will find details about the MC global network on our website www.media-consulta.com/global-network.html.

Recreation in the Middle of East and West

Wed, 04 Aug 2010 18:28:00 +0200

MEDIA CONSULTA will develop this year’s PR measures on behalf of the Ministry of Culture and Tourism of the Republic of Turkey. MC will create and supervise all communication measures for print, media and TV in the German market. The international agency network has especially set up an editorial and coordination office to create and distribute press material. MC is responsible for organising press trips to Turkey, for example to Istanbul, the cultural capital of Europe 2010. Other topics for press trips include the topics of gastronomy, design, sports, wellness, culture and history.

The goal is to bring Turkey’s variety closer to German tourists. Numerous cultures and different civilisations have their origins in this fascinating country. History enthusiasts can explore ancient monuments, those seeking recreation can relax on the dream beaches of the Mediterranean, the Aegean and the Black Seas. The communication measures shall represent this unique mixture of culture, art and cosmopolitan modernity.

MC has created an individual communication solution for each target group, with special approaches for young travelers as well as middle aged adults and senior citizens. The measures are aimed at single travelers, couples but also families and travel groups. They specifically inform tourists, who prefer wellness trips and vacation in spas and design hotels. Furthermore, they will focus on business trips and active holiday-makers.

The Ministry of Culture and Tourism of the Republic of Turkey has already assigned MEDIA CONSULA with its trade fair presence at this year’s International Tourism Bourse ITB in Berlin. MC organised numerous press conferences, created press releases, set up interviews with representatives and designed a micro-site with all relevant information for the trade fair presence.

MC limbers up Frankfurt for the FIFA Women’s World Cup 2011

Tue, 20 Jul 2010 15:53:00 +0200

Titleholder Germany hosts the FIFA Women’s World Cup 2011. Frankfurt am Main is the central venue for all games and the office of the organising committee of the FIFA Women’s World Cup. Four of the 32 World Cup matches will take place at the Commerzbank-Arena in Frankfurt: two early round matches – including one game for the German team, and one semifinal and the finale. Within the framework of a pan-European competition, MEDIA CONSULTA Cologne (MC) was entrusted with the implementation of public relations services and events. As the lead agency of the FIFA Women’s World Cup Germany 2011 for the city on the Main, MC will also coordinate the collaboration of all involved partner agencies and public institutions in close cooperation with the urban Press and Information Office.

“Our specialists have long-standing experience in the communication, conceptualisation and organisation of sports and press events at their disposal, and specific experience in the Frankfurt area”, explains Harald Zulauf, CEO of MC. MC developed a worldwide PR strategy for the ATP Tour. The agency has been in charge of the ATP Tour world championship for several years in Frankfurt and organised local PR measures such as press conferences, interviews as well as the “ATP Tour Fan Fest”. Zulauf further comments, “Now we are happy to support the city of Frankfurt with the FIFA Women’s World Cup 2011.”

The aim of the location campaign is to communicate the FIFA Women’s World Cup 2011 in the metropolis on the Main and to present Frankfurt as “the heart of women’s football” to the media and public. Local women’s football clubs will also be involved in the events in order to draw attention to the strong women’s football community in Frankfurt and to emphasise the female aspect of the sport.

MEDIA CONSULTA and the Press and Information Office will implement the overall communications concept for the city of Frankfurt. MC will complement the local press relations work of Frankfurt’s Press Office by informing nationwide media, organising press conferences and events and promoting Frankfurt’s fan fest, the public viewing on the banks of the Main as well as various major events. In order to increase attention for all matches of the FIFA Women’s World Cup 2011 carried out in Frankfurt, the agency will additionally arrange for a road show to inform citizens located throughout the entire region.